PUBRL500
Contemporary Issues in Public Relations
30
500
B Trimester
Hamilton
This paper explores the evolving landscape of public relations (PR) in the 21st century, focusing on contemporary challenges, trends, and practices. The paper will critically examine the impact of digital media on PR, ethical dimensions of PR, reputation management, crisis communication, and the role of PR in shaping societal and organisational narratives. Students will engage with theoretical and practical material, using case studies to analyse how PR functions in a dynamic global environment.
Teaching Periods and Locations
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26B (HAM)
Hamilton, Dual26B (HAM)B Trimester :13 Jul 2026 - 08 Nov 2026Hamilton100% internal assessment
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26B (HAM) |
B Trimester : 13 Jul 2026 - 08 Nov 2026 |
Hamilton |
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100% internal assessment |
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Available subjects
Additional information
- Paper details current as of 10 Apr 2025 01:01am
- Indicative fees current as of 12 Aug 2025 01:20am