MRKTG101
Fundamentals of Successful Marketing
15
100
A Trimester, B Trimester, C Trimester, and other teaching periods
Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Hangzhou City University, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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26A (HAM)
Hamilton, In-person
26A (HAM)A Trimester :02 Mar 2026 - 28 Jun 2026Hamilton100% internal assessment -
26A (NET)
Online
26A (NET)A Trimester :02 Mar 2026 - 28 Jun 2026Online100% internal assessment -
26A (TGA)
Tauranga, In-person
26A (TGA)A Trimester :02 Mar 2026 - 28 Jun 2026Tauranga100% internal assessment -
26B (HAM)
Hamilton, In-person
26B (HAM)B Trimester :13 Jul 2026 - 08 Nov 2026Hamilton100% internal assessment -
26B (HWC)
Hamilton Waikato College, In-person
26B (HWC)B Trimester :13 Jul 2026 - 08 Nov 2026Hamilton Waikato College100% internal assessment -
26B (NET)
Online
26B (NET)B Trimester :13 Jul 2026 - 08 Nov 2026Online100% internal assessment -
26C (HWC)
Hamilton Waikato College, In-person
26C (HWC)C Trimester :16 Nov 2026 - 14 Feb 2027Hamilton Waikato College100% internal assessment -
26G (HAM)
Hamilton, Dual
26G (HAM)G Semester :16 Nov 2026 - 20 Dec 2026Hamilton100% internal assessment -
26VC (VTN)
National Economics University, Vietnam, In-person
26VC (VTN)09 Nov 2026 - 07 Feb 2027National Economics University, Vietnam100% internal assessment -
26X (ZUC)
Hangzhou City University, Hangzhou China, In-person
26X (ZUC)07 Sep 2026 - 17 Jan 2027Hangzhou City University, Hangzhou China100% internal assessment
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26A (HAM) |
A Trimester : 02 Mar 2026 - 28 Jun 2026 |
Hamilton |
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100% internal assessment |
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26A (NET) |
A Trimester : 02 Mar 2026 - 28 Jun 2026 |
Online |
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100% internal assessment |
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26A (TGA) |
A Trimester : 02 Mar 2026 - 28 Jun 2026 |
Tauranga |
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100% internal assessment |
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26B (HAM) |
B Trimester : 13 Jul 2026 - 08 Nov 2026 |
Hamilton |
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100% internal assessment |
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26B (HWC) |
B Trimester : 13 Jul 2026 - 08 Nov 2026 |
Hamilton Waikato College |
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100% internal assessment |
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26B (NET) |
B Trimester : 13 Jul 2026 - 08 Nov 2026 |
Online |
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100% internal assessment |
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26C (HWC) |
C Trimester : 16 Nov 2026 - 14 Feb 2027 |
Hamilton Waikato College |
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100% internal assessment |
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26G (HAM) |
G Semester : 16 Nov 2026 - 20 Dec 2026 |
Hamilton |
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100% internal assessment |
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26VC (VTN) |
09 Nov 2026 - 07 Feb 2027 | National Economics University, Vietnam |
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100% internal assessment |
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26X (ZUC) |
07 Sep 2026 - 17 Jan 2027 | Hangzhou City University, Hangzhou China |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
HWC occurrences of this paper are exclusively for International Diploma students. Please contact the 51萝莉 College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 18 Jun 2025 01:05am
- Indicative fees current as of 12 Aug 2025 01:20am